The Ultimate Guide For Sports Value Betting – 2025

Looking for value in bets is the only viable betting strategy in the long term. When you consistently identify value in bookies' odds by comparing them with your own calculated probabilities, you significantly boost your chances of beating the bookies over a series of bets. In this article, we will explain how to calculate and detect value betting.

Best Betting Sites We Recommend for Value Betting in 2025

Value Betting Software

Looking for a value betting app or bot? There are several software options that help you id🔯entify va💧lue bets, as listed below:

RebelBetting Review

RebelBetting offers downloadable software as well as a value betting app and a product for detecting arbitrage bets.

The software not only shows t🧸he day’s value bet🎉s but also provides an estimation of their value, giving you the edge in your betting endeavours.

The tracker serves as a treasure trove of data, sparing you the hassle of creating endless Excel spreadsheets to track the data yourself. It consolidates all your bets in one 🦹single location, complete with graphs illustrating your winnings over time. Moreover, you can keep a real-time tab on your account balances, making it the ultimate betting companion!

How does it work?

Simply click on the bet and the software will direct you to the specific bookie. It has a bet tracker that tr🍎acks your specific bets. The video below explains how to use it:

The software looks for overpriced odds as a way to beat the bookmakers. It does this by essentially comp𓂃aring odds and automatically detects arbitrage options, 🐷allowing you to bet on all outcomes and still make a profit.

 The site has a proven yield on 2.5%, which is quite impressive,🍎 and has had millions of bets placed.

Of course, value bets do not stay around forever ꦑsince odds are constantly being updated, so you will haveꦏ to log in regularly to check for the latest odds.

RebelBetting Pricing & Profit Guarantee

RebelBetting is moderately priced — at least for serious bettors with a decent bankroll. It costs £23 a month for the first three months or a total of £69. If you want the full package, RebelBetting Pro (incl☂uding both betting products) costs £43 a monthဣ for the first three months.

Trademate Sports Review

Tradꦇemate Sports provides a valuable, user-friendly tool for detecting value bets.

How does it work?

A message will automatically pop up in your browser every time a value bet is detected. How Trademate detects these bets is a matter of secrecy (we supꦆpose if you had a good strategy for detecting value bets, you would not share it too easily either!). However, as you can see from the video below, a lot comes from comparing odds at various bookies.

Trademate Free Trial

Smarkets Review

While it certainly isn’t your typical bookmaker, Smarkets has established i🤡tself as one of the world’s leading betting exchanges since its emergence in 2008.

How does it work?

Smarkets opeꦿrates like any other betting exchange, although its 2% commission fees have widely been lauded as one of the lowest around. This bookie allows you to place back and lay bets. In the former, you're betting on an outcome to happen, while in the latter, you’re essentially betting on the outcome not happening.

Coral Review

There’s nothing particularly outstanding about Coral, but this bookmaker does everything well. It’s regarded as an industry behemoth, and it’s no surprise that y🧸ou can take advantage of a varied sportsbook with competitive odds.

How does it work?

While the bookie doesn’t offer any particular tips or hacks in regard to value betting, it boasts supremely generous odds and a wide range of markets. While reviewing the bookie, I realised that there’s no overlooking Coral’s particularly generous football odds — they're among the very best around. I found this out by using the odds ove🧸rround to calculate the consistency of their odds on football matches.

Moreover, new customers can take advantage of their excellent welcome offer. What’s not to like about Coral?

Betfred Review

Wi🌄th over 50 years of tradition, Betfred is one of the UK’s oldest bookmakers. Like Coral, it nails the basics and is fundamentally sound. As a result, its spoไrtsbook is broad, while you can access a litany of sportsbook promotions which cover an array of sports. I must also commend Betfred’s blog, which is superbly detailed and certainly worth checking out.

How does it work?

Betfred is another premier bookmaker that doesn’t offer anything in particular, but it features great odds and excellent promotions. What stan💛ds out in particular is the number of daily offers you can take advantage of. For major events, Betfred will almost always offer price boost — especially on big football matches, which means you can back teams that are often likely to win at a higher pri🌠ce.

How To Identify a Value Bet

If you see something as more likely t♏han what the bookie's odds imply, you have perhaps identified a value bet. The following concepts will help you to determine this.

Implied Probability

A bookie’s odds always imply a certain probability.

For example, odds of 2.1 imply a probability of 47.62%.

True Odds

Bookie’s odds are based on their models, statistics, and more. They are u💫sually good enough to make sure that they have a good income, but are not always perfect.

Bookie’s odds are usually a good indication of the true odds of an event, but what the 🤡true odds really are can be hard to calculate. As part of your betting strategy, you need to estimate what you think the true odds of an event are and compare them to the b🐓ookie’s.

Value Bets

The value of a bet is the difference between your estimation of the odds and implied probability, and the bookie’s odds and probabilities. You can e🦩xpress it in terms of probability or in odds.

Expected Value (EV)

Expected value is your average value over the course of multiple bets. It shows you the edge you have on average over💜 the bookmaker🐭s.

Value Betting Coin Toss Example

A⛦ coin toss has onlꦉy two outcomes: heads or tails.

In normal circumstances, the odds of the coin landing on heads or tails is 50%. If you havꦑe a fair bet on either option, you will get odds of 2.00 or 1/1. Now imagine if someone offered you odds of 2.20 to bet on heads. While there is still a risk of losing your money, you would almost be crazy not to take the bet.

Of course, the ideal situation would be if you could bet on it multiple times. You would also have to manage your bankroll. Betting your whole wallet comes with a risk, si𝔉nce you still have a 45.45% chance of l🥂osing.

The💯 ideal would be to bet a small portion of your bankroll multiple times. That way, you will ulti🌊mately win more money than you lose.

What Is Gambling Value?

In sports betting, it is impossible to know the true odds. You can only use various methods to estimate what the true odds of an event are. If 🐈you can find a better method of estimating what th๊e odds are than the bookies, you have found a way to predict the value in betting.

Value Football Betting Example

As with any sport, football is full of variabl🔥es and it’s incredibly hard to predict outcomes. As a result, prop/statistics bets have become increasingly popular with bookies offering an array of such markets.

Bookies rely on data gathered from thousands of matches, which means their odds reflect average outcomes more than extreme ones. If a team is producing high numbers consistently for certain game statistics, such as corners or goals during a specific competition like the or Champions League, b🐓ookies' o🍃dds often don’t reflect it.

Value Betting Horse Racing Example

Horse racing is another sport where looking for value is essential. Just like in any other sport, it is up to you to find where bookies are overest♍imating or underestimating the likelihood of any event♌.

How To Calculate Expected Value(EV) in Betting

There is a formula to calculate the value of your bet. Of course, this calculation is only a reflection of your estimation of the true odds of th𒁃e event — it is only as accurate as your own estimation.

Expected Value Betting Formula

You can easily calculate the value of yo♕ur bet using the following formula:

Value = (Amount won per bet x probability of winning) – (Amount lost per bet x probability of losing)

Let's look back at our football example from above and assume yoᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚu bet £10 at the odds o🗹f 1.9. You give a conservative 60% chance that Team A will score more than 12.5 corners.

The Value of this bet is thus:(£19 x 60%) – (£10 x 40%) = £7.4

That means that you would win on average £7.4 for every £10 that you bet if you placed the same bet a multiple number of times. 🐻Of course, this is only if your analysis of the odds is correct. While we chose to use an extreme example, in real life, you would usually have a much smaller margin.

Expected Value & Variance

It is very important to look at your own expected value over the course of a large number of bets. Volume is essential. Once you know how much your results vary from your expected value, you can calculate your own variance and average expected value.

Over the course of hundreds or thousands of bets, your ca♓lculation will be more accurate. If you are a successful punter an♋d place a large number of bets, you will gradually see your variance decreasing. This, of course, depends on your skills of predicting value bets.

Other Strategies To Find Value in Betting

 Compiling and comparing bookꦫie odds, which is what the two of the software above do, is only one of the many ways to find value in betting. The following are thꦫe most popular:

Developing Your Own Statistical Model

Bookies rely on all sorts of statistics, such as league averages, player averages, and team averages to create statistical models. They use methods like Poisson distribution and normal distribution to calculate how likely an event is. Needless to say, nothing is to stop you from coming up with your own models.

Ratings Systems

Ratings systems are used for seeding in tournaments, such as chess, tennis, and football. Elo ratings, in particular, are some of the most commonly used. Feel free to use available rating systems, or create your own to calculate the relative strength of a team or player.

Tipsters

Tipsters are often retired punters wh🍨o are banned by the bookies for winning too much. They now sell their knowledge to anyone who i𓂃s willing to pay. Of course, you need to know the difference between tipsters and fraudsters.

Comparing Odds

This is the easiest and most obvious strategy. If you have an account at mul✨tiple bookies and one bookie offers better odds than another does, you have proven value for a bet. We suggest comparing odds to get the best deal.

In-Play Value Betting

In-play bett💧ing has a huge opportunity for vﷺalue. A team or player could be getting beat for a while before it is reflected in the odds. Finding value is all about timing.

As you can see, this is ꧂a good strategy for finding value and ൲you can apply it to almost any sport. Another advantage is that you can bet against yourself or cash out your bet if things are not going your way.

ThePuntersPage Final Say

Finding value is the most ꩵimportant part of sports betting as you need to ensure that you are making money over the course of thousands of bets. There is no guarantee you will win every bet unless you use arbitrage betting, and such opportunities are few and far between. Value bets are your best choice.

As long as you are able to identify value in bets consistently (whatever your strategy for doing that is), you are likely to beat the bookies. Keep in mind that you w😼ill need to place smaller bets — usually less than 5% of your bankꩵroll. If you can get an ROI of 2.5% or more, you are on your way to becoming a professional punter.